For Meghan Farrar

What is behind
your login.

Everything behind your login, and where to find it. Nothing here needs setting up except the two things marked as yours.

How you get in

Getting in

A link, once, and then it is yours

You do not have a login yet, and you cannot make one yourself, on purpose. Ben sends you a link that works once and expires after a week. You open it, choose your own password, and you are in from that second. Nobody else ever knows what you typed, including him. If the link has gone stale by the time you get to it, ask for another and the old one stops working.

Every screen

Eleven tabs. Click any one to see it properly.

These are real screenshots of your dashboard as it stands right now, not drawings of it. Where a screen is empty it is because nothing has been put in it yet.

The Overview screen — **Overview**How many people came, what they read, where from, and what they did about it. Anything waiting on you is at the top, in red.

The Inquiries screen — **Inquiries**Every couple who wrote in. Written down the moment it arrives, before the email is even attempted, so one cannot be lost to a spam folder.

The Visitors screen — **Visitors**NewOne row per person: where they are, every page they read in order, every question they put to the chat with the answer, and the moment they sent the form. The only screen that can tell you whether a question became a booking.

The Calendar screen — **Calendar**Yours to doMark a day booked and the chat tells a couple that day is taken, at two in the morning, without waking you. It knows nothing until you put your dates in.

The Review cards screen — **Review cards**Your own reviews, made into something you can post.

The Photographs screen — **Photographs**All 215 of them, plus anything you upload from your phone.

The SEO screen — **SEO**NewWhat to write next, in order of what you are missing: eight things couples search for, what you currently have on each, and a button that drops it straight into your Questions box or your drafts. Then every page measured against what Google prints before it cuts you off.

The Questions screen — **Questions**Everything the chat has been asked, split three ways. The list worth reading is what it could NOT answer: answer one there and it uses your words from the next person onward.

The Writing screen — **Writing**NewPaste in something you posted and it comes back as an article in your voice. Nothing goes live until you press publish.

The Content screen — **Content**Open any page, click any sentence, type. Live when you stop typing. You cannot reach the layout, so you cannot break it.

The Settings screen — **Settings**Yours to doYour password, two-factor, who else can get in, what the chat costs, whether it emails you on a Monday, and whether your replies are getting through at all.

The blog, without writing a blog

Your caption, with the right title on it

Your captions are the best writing about your work that exists anywhere, and they land somewhere Google cannot read. This turns one into an article on your own site, in your words, without you writing anything new.

Paste in something you posted
A caption, straight out of Instagram. Short is fine.
It comes back as a draft
Written to sound like you, because it has read twelve of your own posts. It uses what is in your caption and what is already on your site, and invents nothing: a three-line post makes a short article rather than a padded one.
You change whatever you like
It is a box of text with your name on it. Rewrite the lot if you want.
You press publish, or you do not
Nothing goes on the site until you say so, and the chat can answer out of it the same day.

The How you write screen — **How you write**Twelve of your own posts, already read. This is what makes a draft sound like you rather than like a wedding blog. Take any of them out and it stops learning from it.

The Drafts screen — **Drafts**Paste a caption in at the top, and what comes back waits here until you are happy with it. Nobody can see a draft but you.

Where it goes

Four places at once, all of them yours

Not a blog somewhere else with your name on it. Pressing publish puts the article in four places at once, all of them yours.

A page on your own site At yoursite.com/answers/your-title, with your header, your footer and your fonts. A couple reading it never leaves your website.
Your Answers page Newest first, linked from the bottom of every page and from your Questions page, so somebody reading your FAQ finds it without looking.
The chat, the same day It can answer out of the article on the next person who asks. Nothing is rebuilt and nobody is called.
Your sitemap Google is told the page exists rather than having to stumble across it. This is the part that makes the whole thing worth doing.

Taking one down reverses all four and puts it back in your drafts. Nothing you write is ever deleted by this tool.

The chat

What it will and will not say

The chat answers out of your own pages. It is not a general assistant and it is not trying to sound clever: most of what it is asked it answers by quoting you, which costs nothing and cannot be wrong.

What it knows Every word on your site, your questions page, and any article you publish. Change a sentence in Content and the chat uses the new one on the next person who asks.
What you can tell it On the Questions page there is a box for standing instructions: "never suggest the Power Hour to somebody who already has a venue", that sort of thing. It follows them from the moment you save.
What you cannot switch off, and why Four rules are always on: it will not say a date is free, will not quote a price you did not publish, will not promise anything outside the package, and will not invent a venue, a vendor or a review. They are listed under the box so you can see exactly what they are. They are what stop it saying something untrue about your business to somebody who is deciding whether to book you.
When it does not know It says so and sends them to you, rather than guessing. A wrong answer costs you a couple; being told to text you costs you nothing.

What couples type

The phrases, and roughly their order

A separate page, not a tab. Not a score out of a hundred either: the actual phrases couples type, roughly the order they come in, and which of them you could answer better than anybody because you have done it three hundred times.

Where they come from Google’s own autocomplete, asked 486 times and counted. Real search volumes need a Google Ads account, which nobody here has, so the page says plainly that it cannot tell you how many rather than inventing a number.
What it is for It tells you what to write next. The Writing tool is how you write it, and the questions your chat could not answer are the third list worth reading.

The same study is a tab in your dashboard now, with a button beside each one that drops it into the box where you answer it. This page is where the numbers come from.

Two more